THE SCIENCE

YOUR CELLS POWER YOUR PERFORMANCE AND REPAIR

Every function in your body comes down to your cells.
If you’re not giving them essential nutrients, you’re limiting your potential.

FOR PEAK PERFORMANCE YOU NEED OPTIMUM NUTRITION

Cells need the full range of 78 ionic electrolytes, essential fatty acids, and proteins, but you can’t get all of this from food and water.

Water is missing key electrolytes, the nutrients in food are declining, and the supplement industry is full of products that are missing key nutrients and frankly, just don’t work.

WE’VE GOT THE SOLUTION – CELLULAR FITNESS™

Our protocol combines the most unique, most natural and most effective solutions, making it simple to give your cells everything they need in the right amount, at the right time, for stand-out cellular fitness.

THE SCIENCE

YOUR CELLS POWER YOUR PERFORMANCE AND REPAIR

Every function in your body comes down to your cells.
If you’re not giving them essential nutrients, you’re limiting your potential.

FOR PEAK PERFORMANCE YOU NEED OPTIMUM NUTRITION

Cells need the full range of 78 ionic electrolytes, essential fatty acids, and proteins, but you can’t get all of this from food and water.

Water is missing key electrolytes, the nutrients in food are declining, and the supplement industry is full of products that are missing key nutrients and frankly, just don’t work.

WE’VE GOT THE SOLUTION – CELLULAR FITNESS™

Our protocol combines the most unique, most natural and most effective solutions, making it simple to give your cells everything they need in the right amount, at the right time, for stand-out cellular fitness.

MARINE
PLASMA

Marine Plasma

When you stop and consider that 70% of earth is covered in water and that 97% of that water is held in our oceans, you start to understand the gravitas and importance of the properties found in our ocean.

Plankton live in our oceans, and they are the most important organism on earth. They are the foundation of the whole food chain, and perform some of the most crucial functions, necessary for creation of life in the sea and land. Phytoplankton use sunlight and photosynthesis to produce almost 70% of the oxygen on earth. Not only this, but they also convert inorganic minerals and trace elements into bioavailable, ionic elements. Zooplankton, which are micro-organisms found in our oceans, rely on phytoplankton for their food supply. Then feed on the phytoplankton and digest the inorganic minerals and trace elements and convert them to electrolytes which are then released into the surroundings and is called Marine Plasma.

Marine Plasma is a unique solution created by the intelligence found in nature. It is more than seawater. It contains all 78 electrolytes the human body needs to thrive and survive along with other essential life-supporting compounds such as nucleic acids, proteins, essential fatty acids, oligosaccharides, and antioxidants.

We collect our electrolyte solutions by sustainably harvesting marine plasma using a patented technological process. We first extract the marine plasma from suitable highly concentrated locations in our oceans, 20 –30m below the phytoplankton blooms. These plankton blooms are specifically located using satellites which highlight the plankton blooms with the highest mineral content readings.  

Once the marine plasma has been harvested and transported to state-of-the-art laboratories, it goes through a double cold microfiltration to remove impurities and micro-organisms. Microfiltration allows the preservation of the natural qualities of marine plasma and prevents the unwanted effects of microprecipitation of minerals, which happens when heat is used. Physical, biological, and physicochemical analyses are carried out, testing more than 100 parameters to guarantee maximum quality and safety for the consumption and use of marine plasma.

The marine plasma is then quarantined for three months and retested before it is packaged in unique patented sachets that preserve the active properties.

HYDRATE 78 is a hypertonic solution made up of the pure marine plasma solution whereas the HYDRATE 78 NIGHT is an isotonic solution which means it goes through another process called isotonization. This is when marine plasma is blended with specific natural spring water, making it the same concentration as your body’s internal fluids.

Our solutions are harvested, not manufactured.  

ESSENTIAL
FATS

Essential Fats

ESSENTIAL FATs is the only ultra-pure plant-based omega oil created using a patented bioester technology.

This patented technology enables omega 3, alpha-linolenic acid (ALA) to be converted in the cell to the amounts of EPA (eicosapentaenoic acid) and DHA (docosahexaenoic acid) required.

EPA and DHA have the most direct health benefits on the cell, helping build cell membranes, supporting metabolic processes and has anti-inflammatory effects. DHA is specifically required for brain function and focus.

The production of ESSENTIAL FATs takes place in a specialized production plant, where the entire process is carried out on a fully automated technological line, meeting the highest GMP / GHP / HACCP standards.   

This patented production process ensures isolation of the purest form of omega 3, 6, and 9 fatty acids making sure there is a complete absence of any impurities.

The unique technology of a two-stage mixing process allows the processing of essential fatty acids to be transformed into their unique form of ethyl esters guaranteeing the highest transport of essential fatty acids (EFAs) directly to your cells, whilst ensuring high retention.

Transforming the structure of EFAs from triglycerides (large and complex molecules) to ethyl esters (small and more simplistic) better supports your cells, as this simple structure enables the EFAs to be easily absorbed, pass through the blood-brain barrier, and stay in the cell for longer, exerting longer-lasting and greater benefit.

The patented technology is what makes ESSENTIAL FATs superior to any other omega oil. 

POWER TO THE
TOTAL 78

Power to the Total 78

Every function that takes place within the cells relies on electrolytes, directly indirectly.

Electrolytes, as found in marine plasma, are minerals that are broken down into their smallest atomic size; they have a potent electrical charge, enabling rapid uptake and absorption by your cells.

Electrolytes help assure specific bodily functions run at optimal levels. Optimal performance requires a consistent and adequate supply of these important nutrients (electrolytes and essential fatty acids).

Current approaches to electrolyte supplementation only focus on five main electrolytes (magnesium, sodium, potassium, calcium, and chloride). What these supplements fail to consider is the synergistic relationship of electrolytes and that when you sweat, breath, urinate and talk, you lose up to 78 electrolytes which all need to be replaced when rehydrating.

There is a natural synergistic relationship between every electrolyte and its function in the human body, dictating that unless they are all present in the correct ratios, the synergy is destroyed. Therefore, supplementing with anything less than the full complement of 78 electrolytes cannot provide proper cellular hydration or nutrition which will have a knock-on effect around your performance and recovery.

It is impossible for a single electrolyte such as magnesium, to work to its full effect if it is taken in isolation. The same applies to iron, selenium, and every other electrolyte.

Figure 1 shows the electrolyte interdependency of magnesium.

Magnesium is responsible for the function of over 300 enzymes and is a key element in cellular metabolic functions. If magnesium is consumed in excess, this creates an imbalance in specific nutrients.

Electrolytes

When you sweat, you lose water and all electrolytes.

To rehydrate, or prevent getting dehydrated in the first place, you need to replenish your cells with the full spectrum of 78 electrolytes and water.

Electrolytes are minerals with an electrical charge. When a mineral is dissolved in the body they become positively or negatively charged, and we use them to control the balance of water within and outside our cells – intra-cellular and extra-cellular water.

If you’re taking electrolyte powders, those minerals are not yet electrolytes, making them harder to absorb so you lose some of them in the digestive process. At Cellular FitnessTM our electrolytes are already in an ionic form; they’re already charged so your body can immediately absorb them all.

A lot of electrolyte supplements contain things like sodium, potassium, calcium, and magnesium, but these are just four out of 78 electrolytes in our solution. We use marine plasma, sourced 30m beneath pristine plankton blooms, the only place in nature which contains the full spectrum of 78 electrolytes in the correct ratios for optimum absorption and utilization.

The range of 78 electrolytes work, in synergy with each other within the human body. The full spectrum must be present in the correct rations to be absorbed and metabolised effectively, keeping your cells and body working optimally. Each type of electrolyte relies on at least 20 other elements to work to their full effect. Magnesium for example, cannot work without sodium, potassium, phosphorus, calcium, iron, and manganese etc.

The quantity of each electrolyte is important too – if you get too much of one electrolyte, this can have a knock-on effect on the absorption of all the other electrolytes. HYDRATE 78 NIGHT mirrors the composition of electrolytes in our own bodies which provides a slow release of all the 78 electrolytes needed for remineralization whilst you sleep, whilst HYDRATE 78 is a hypertonic solution which is 3x greater than your body internal fluid, providing rapid replenishment of all 78 electrolytes in the correct proportions, before, during and after exercise

What electrolytes do:

  • Electrolytes direct water, and other essential nutrients, in and out of our cells. This regulation of water keeps us hydrated, which:
  • Controls our optimal body temperature so we can deliver the best performance during intense and prolonged exercise.
  • Helps us form blood plasma, which transports oxygen, glucose and amino acids to our muscles and organs, which they need for energy and focus.
  • Carries away excess lactic acid produced by our muscles during exercise, which can otherwise lead to muscle fatigue, and delayed onset muscle soreness.
  • Supports the production of synovial fluid which lubricates joints, allowing bones to move more freely for performance, and protecting them for longevity.
  • Affects the amount of cerebral fluid, which provides cushioning for the brain, helping to mitigate the impact of injury which can occur in contact sports.
  • Is the first step before electrolytes can support the process of energy metabolism, turning stored energy into usable energy.

Essential Fats

Essential fatty acids are found in the structure of every cell in the body, but we cannot produce them ourselves.

If we don’t have proper fats, we don’t have healthy cells, which impairs their functions having a negative effect on your performance and recovery.

Essential fatty acids are subdivided into two groups: Omega 3 fatty acids and Omega 6 fatty acids. We need both forms, and in the right balance, to survive and thrive, because they are foundational to our cell membrane structure, gene transcription, development, and functioning of the brain and nervous system.

A type of Omega 3 called alpha-linolenic acid (ALA) is found in various plant foods such as flax seeds or chia seeds. Other Omega 3 fatty acids, EPA and DHA are typically found in marine food sources such as fish and algae oil. However, fish and marine derivative oils are not always the answer to optimal health due to over breeding and farming.

Our ethyl esters are a unique form of plant-based essential fatty acid. We use a patented technology which gives your cells the ability to control the conversion of ALA into the correct amounts of EPA and DHA required without flooding, whilst also providing the purest form.

EPA and DHA have the most direct health benefits on the cell, helping build cell membranes and supporting metabolic processes whilst also having anti-inflammatory properties. DHA is specifically required for brain function and focus.

Changing the structure of the essential fatty acids from triglycerides to ethyl esters results in the essential fatty acids being in a smaller and more simple structure, enabling them to be easily absorbed, pass through the blood-brain barrier, and stay in the cell for longer, exerting longer-lasting and greater benefit.

What Essential fatty acids do:

Essential fatty acids are found in the membrane of all cells, and can:

  • Reduce inflammation caused by your immune cells and muscle tissues during exercise, ultimately speeding up the recovery process
  • Support the structure of your cells so they can hold water better to keep you hydrated, which impacts performance, focus and recovery.
  • Strengthen immune cells to better prevent illness and affect communication between cells, which impacts brain function.

Protein & Carbs

Proteins are made up of amino acids, which build tissue, enhance anabolic processes and accelerate recovery during training. And you know carbs are critical for fast-access to energy and to fuel muscle cells during intense exercise. Your red blood cells and brain use them to access energy during training.

Keeping your glucose levels stable is important for concentration and focus, and getting oxygen to your muscles. A good store of carbohydrates helps you perform for longer.

When these supplies fail to keep up with demand, your cellular respiration switches from aerobic to anaerobic – a much less effective way of generating energy. As a result, your strength and stamina can be significantly affected.

Our protein bars include all essential amino acids for more power, more strength and faster repair. And they’re combined with 100% natural sugars, which we take from grapes.

These sugars not only provide a healthy level of glucose, but they help make sure the protein gets used effectively.

Electrolytes

When you sweat, you lose water and all electrolytes.

To rehydrate, or prevent getting dehydrated in the first place, you need to replenish your cells with the full spectrum of 78 electrolytes and water.

Electrolytes are minerals with an electrical charge. When a mineral is dissolved in the body they become positively or negatively charged, and we use them to control the balance of water within and outside our cells – intra-cellular and extra-cellular water.

If you’re taking electrolyte powders, those minerals are not yet electrolytes, making them harder to absorb so you lose some of them in the digestive process. At Cellular FitnessTM our electrolytes are already in an ionic form; they’re already charged so your body can immediately absorb them all.

A lot of electrolyte supplements contain things like sodium, potassium, calcium, and magnesium, but these are just four out of 78 electrolytes in our solution. We use marine plasma, sourced 30m beneath pristine plankton blooms, the only place in nature which contains the full spectrum of 78 electrolytes in the correct ratios for optimum absorption and utilization.

The range of 78 electrolytes work, in synergy with each other within the human body. The full spectrum must be present in the correct rations to be absorbed and metabolised effectively, keeping your cells and body working optimally. Each type of electrolyte relies on at least 20 other elements to work to their full effect. Magnesium for example, cannot work without sodium, potassium, phosphorus, calcium, iron, and manganese etc.

The quantity of each electrolyte is important too – if you get too much of one electrolyte, this can have a knock-on effect on the absorption of all the other electrolytes. HYDRATE 78 NIGHT mirrors the composition of electrolytes in our own bodies which provides a slow release of all the 78 electrolytes needed for remineralization whilst you sleep, whilst HYDRATE 78 is a hypertonic solution which is 3x greater than your body internal fluid, providing rapid replenishment of all 78 electrolytes in the correct proportions, before, during and after exercise

What electrolytes do:

  • Electrolytes direct water, and other essential nutrients, in and out of our cells. This regulation of water keeps us hydrated, which:
  • Controls our optimal body temperature so we can deliver the best performance during intense and prolonged exercise.
  • Helps us form blood plasma, which transports oxygen, glucose and amino acids to our muscles and organs, which they need for energy and focus.
  • Carries away excess lactic acid produced by our muscles during exercise, which can otherwise lead to muscle fatigue, and delayed onset muscle soreness.
  • Supports the production of synovial fluid which lubricates joints, allowing bones to move more freely for performance, and protecting them for longevity.
  • Affects the amount of cerebral fluid, which provides cushioning for the brain, helping to mitigate the impact of injury which can occur in contact sports.
  • Is the first step before electrolytes can support the process of energy metabolism, turning stored energy into usable energy.

Essential Fats

Essential fatty acids are found in the structure of every cell in the body, but we cannot produce them ourselves.

If we don’t have proper fats, we don’t have healthy cells, which impairs their functions having a negative effect on your performance and recovery.

Essential fatty acids are subdivided into two groups: Omega 3 fatty acids and Omega 6 fatty acids. We need both forms, and in the right balance, to survive and thrive, because they are foundational to our cell membrane structure, gene transcription, development, and functioning of the brain and nervous system.

A type of Omega 3 called alpha-linolenic acid (ALA) is found in various plant foods such as flax seeds or chia seeds. Other Omega 3 fatty acids, EPA and DHA are typically found in marine food sources such as fish and algae oil. However, fish and marine derivative oils are not always the answer to optimal health due to over breeding and farming.

Our ethyl esters are a unique form of plant-based essential fatty acid. We use a patented technology which gives your cells the ability to control the conversion of ALA into the correct amounts of EPA and DHA required without flooding, whilst also providing the purest form.

EPA and DHA have the most direct health benefits on the cell, helping build cell membranes and supporting metabolic processes whilst also having anti-inflammatory properties. DHA is specifically required for brain function and focus.

Changing the structure of the essential fatty acids from triglycerides to ethyl esters results in the essential fatty acids being in a smaller and more simple structure, enabling them to be easily absorbed, pass through the blood-brain barrier, and stay in the cell for longer, exerting longer-lasting and greater benefit.

What Essential fatty acids do:

Essential fatty acids are found in the membrane of all cells, and can:

  • Reduce inflammation caused by your immune cells and muscle tissues during exercise, ultimately speeding up the recovery process
  • Support the structure of your cells so they can hold water better to keep you hydrated, which impacts performance, focus and recovery.
  • Strengthen immune cells to better prevent illness and affect communication between cells, which impacts brain function.

Protein & Carbs

Proteins are made up of amino acids, which build tissue, enhance anabolic processes and accelerate recovery during training. *more science?*And you know carbs are critical for fast-access to energy and to fuel muscle cells during intense exercise. Your red blood cells and brain use them to access energy during training.

Keeping your glucose levels stable is important for concentration and focus, and getting oxygen to your muscles. A good store of carbohydrates helps you perform for longer.

When these supplies fail to keep up with demand, your cellular respiration switches from aerobic to anaerobic – a much less effective way of generating energy. As a result, your strength and stamina can be significantly affected.

Our protein bars include all essential amino acids for more power, more strength and faster repair. And they’re combined with 100% natural sugars, which we take from grapes.

These sugars not only provide a healthy level of glucose, but they help make sure the protein gets used effectively. And ours won’t cause bloating because (how?*)

Need something about carbs being fast energy and protein long term energy to link with the benefits section too.

The truth is, other electrolyte drinks and supplements can’t fully rehydrate you, despite what they say. Electrolytes rely on each other for absorption, and you can’t be fully hydrated without all 78.

FREEDOM FROM LIMITATIONS

PREVENT CRAMPS AND MUSCLE FATIGUE
SUPPORT BRAIN HEALTH

SUSTAIN FOCUS & BRAIN FUNCTION

ENHANCE DEEP SLEEP & REPAIR

MAXIMIZE RECOVERY

PROLONG STAMINA & STRENGTH

REDUCE INFLAMMATION & JOINT PAIN

IMPROVE IMMUNE FUNCTION

PREVENT DEHYDRATION & HEADACHES

FREEDOM FROM LIMITATIONS

PREVENT CRAMPS AND MUSCLE FATIGUE
SUPPORT BRAIN HEALTH

SUSTAIN FOCUS & BRAIN FUNCTION

ENHANCE DEEP SLEEP & REPAIR

MAXIMIZE RECOVERY

PROLONG STAMINA & STRENGTH

REDUCE INFLAMMATION & JOINT PAIN

IMPROVE IMMUNE FUNCTION

PREVENT DEHYDRATION & HEADACHES

FREEDOM FROM LIMITATIONS

PREVENT CRAMPS AND MUSCLE FATIGUE

PREVENT CRAMPS AND MUSCLE FATIGUE

Cramps and DOMs are caused by muscle fatigue, dehydration, and electrolyte imbalances, and at worst can lead to muscle tears. We’re making sure you are hydrated with 78 electrolytes and giving you essential fatty acids in our etherified ethyl esters and amino acids in our proteins, which can both reduce or delay muscle fatigue, help with the repairing of muscle tissues and boost muscle performance. Electrolytes and amino acids are often absorbed in parallel and by supplementing with the full spectrum of both electrolytes and amino acids, you will further enhance protein absorption allowing your muscles to rebuild and repair quicker.

SUPPORT BRAIN HEALTH

SUPPORT BRAIN HEALTH

Hydration and brain function are more related than you think. When we are not fully hydrated, our brain may be the first to feel the effects. Water is used to maintain the balance that brain cells need to function properly. The less hydrated the body, the more this balance is affected, and the brain then loses its capacity to function. The brain is protected by the bones of the skull and is also cushioned and protected by CSF. The CSF is the watery fluid that surrounds the brain and spinal cord; it acts as a fluid buffer for the protection of the nervous tissues. Providing all the 78 ionic electrolytes along with essential fatty acids will allow water to be held into your cells more effectively support the CSF, mitigating the long-term risks of brain trauma.

SUSTAIN FOCUS & BRAIN FUNCTION

SUSTAIN FOCUS & BRAIN FUNCTION

Any amount of dehydration can lead to brain fog, lack of focus and mental fatigue. Your ability to think, reason and remember can reduce by 10%. Low sugar levels also affect your concentration and focus. We’re fixing it by keeping you hydrated with 78 ionic electrolytes. We’re keeping your sugar up with the 100% natural grape-derived carbs in our protein bars. And we’re protecting your brain function with omega-3 fatty acids in our ethyl esters which helps your brain cells communicate properly, for your mental performance now and in the future.

ENHANCE DEEP SLEEP & REPAIR

ENHANCE DEEP SLEEP & REPAIR

Sleep is when we recover and repair, which has an impact on how quickly we resume optimum performance. Our HYDRATE 78 NIGHT is slowly released into your cells overnight, allowing your body and brain to hydrate and remineralize, which leads to deeper sleep and better repair. Our high quality, natural plant-based proteins also provide your muscles with the amino acids you need to repair and rebuild.

MAXIMIZE RECOVERY

MAXIMIZE RECOVERY

There is approximately a 60-minute window in the body after exercise where muscle and the liver have enhanced ability to replenish glycogen store and absorb amino acids. During training, our muscles breakdown and minor muscle damage occurs; essential amino acids are needed to help rebuild and repair muscle cells. Providing your cells with the full spectrum of all 78 electrolytes enhances the absorption of amino acids. Adequate amounts of amino acids and the correct amount of electrolytes enables your cells and body to repair more effectively and efficiently allowing muscles to grow bigger and stronger after training whilst also reducing the risk of injury.

PROLONG STAMINA & STRENGTH

PROLONG STAMINA & STRENGTH

Stamina relies on glucose and oxygen being delivered to your cells. When these supplies get low, you switch from aerobic to anaerobic respiration, which is less effective for performance. We’re fixing it with the natural fruit Dhibs in our energy and protein bars. This type of sugar has a lower glycemic index which is positive for endurance, as well as the 78 electrolytes your cells need to support the storage and conversion of energy, and production of blood plasma which transports oxygen. Our esterified ethyl esters are also a source of energy and support the structure of every cell as well as the function of your heart, lungs, and blood vessels, contributing to optimum stamina and energy.

REDUCE INFLAMMATION & JOINT PAIN

REDUCE INFLAMMATION & JOINT PAIN

Moderate and high levels of exercise can lead to inflammation, which can prevent the repair of damaged tissues and restoration of muscle function. The essential fatty acids in our esterified ethyl esters have powerful anti-inflammatory properties to prevent and reduce inflammation. Our combination of 78 electrolytes and ultra-pure ethyl ester essential fatty acids improves cellular hydration. If you are well hydrated then synovial fluid provides nutrition, shock absorption, lubrication and cushioning of your joints which can mitigate the risk of joint soreness and friction.

IMPROVE IMMUNE FUNCTION

IMPROVE IMMUNE FUNCTION

Excessive exercise can put stress on your immune system, and athletes often struggle with low immunity. Our ethyl esters are known for their anti-inflammatory effects on the body. They have shown immune-modulating effects as they work through complex mechanisms to regulate cell functions throughout the body. Immune cells contain high amounts of essential fatty acids in their cell membranes. EFAs are intricately involved in the immune response because they produce prostaglandins and regulate cytokines, which are released in response to injury, infection, or foreign substances. Our 78 electrolytes also enable your cells to regulate your immune system by supporting hydration which has shown to link to better immunity. Both the essential fatty acids and electrolytes play a vital role in allowing your cells to effectively absorb vitamins from your food, like C and D, that also support your immune system

PREVENT DEHYDRATION & HEADACHES

PREVENT DEHYDRATION & HEADACHES

Headaches and dizziness are caused by any amount of dehydration. To stay hydrated, and for your cells to absorb water as effectively as possible, we’re giving you all 78 electrolytes in ionic form. We’re also giving you essential fatty acids in our esterified ethyl esters to keep your cell walls working properly to support hydration.

OUR PRODUCTS

MORE ABOUT…

ELECTROLYTES

MARINE PLASMA

INFORMED SPORT APPROVED

All our products are informed Sport Approved which ensures that any athlete in any Sport anywhere in the World can take them with the absolute confidence of knowing that it is completely natural and doesn’t contain anything that could test positive for modern stringent dope testing. 

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