DEMAND MORE

Enhance endurance, speed up recovery, support brain health and stop cramps.

Browse Products

Prevent dehydration, cramps, DOMS and headaches.

DEMAND FREEDOM

Browse Products

100% natural, zero sugar, zero additives - 78 electrolytes and ultra-pure ethyl esters for stand out cell fitness.

DEMAND DIFFERENT

Browse Products

OFFICIAL PARTNERS

We’re working with IMMAF to fight for better hydration for MMA athletes.

Learn More

OFFICIAL PARTNERS

Complete hydration for professional cornish cycling team Saint Piran.

Learn More

WHY US

Rethink Fitness. Demand More.

We refuse to accept average sports nutrition products and we don’t think you should either. We know your cells are the vital force that drive your performance and recovery. If your products aren’t getting them working properly, you’re limiting your potential. We’ve developed a complete protocol Cellular Fitness™, that supports every cell in your body throughout every part of your training and recovery. We don’t want you to push limits, we want you to transgress them.

Don’t accept less. Demand more.

HOW IT WORKS

BENEFITS UNLIKE ANY OTHER

BENEFITS UNLIKE ANY OTHER

HYDRATE

Natural electrolyte solutions containing all the 78 ionic electrolytes your cells require for complete hydration, supporting your performance, repair and recovery.

HYDRATE 78

Reduce lactic acid build-up, aids focus, increases stamina and prevents cramp & DOMs.

BUY NOW

MORE

HYDRATE 78 NIGHT

Supports cellular repair, enhances deep sleep, digestive health and immunity.

BUY NOW

MORE

ESSENTIAL FATS

100% natural ultra-pure plant-based Omega 3,5, 6 & 9 oil which helps protect your cells from oxidative stress whilst have anti-inflammatory benefits.

ESSENTIAL FATS

Enhance hydration and joint lubrication, supports muscle and bone function which having anti-inflammatory benefits.

BUY NOW

MORE

THE SCIENCE

The science of sports nutrition and hydration is complex. Our in-house nutritionists and scientists understand exactly how your cells affect performance and recovery. They work with international research teams to make sure our protocol really gets your cells working, for performance now, and protection for the future.

EXPLORE THE SCIENCE

THE SCIENCE

The science of sports nutrition and hydration is complex. Our in-house nutritionists and scientists understand exactly how your cells affect performance and recovery. They work with international research teams to make sure our protocol really gets your cells working, for performance now, and protection for the future.

EXPLORE THE SCIENCE

OUR AMBASSADORS

Overall, HYDRATE 78 is now my go to supplement, I find all the natural electrolytes that HYDRATE 78 provides improves my performance but also is a key component in allowing me to recover quicker between training sessions and matches – allowing me to perform at my best in every game I play.

Jamie Bhatti – Glasgow Warriors and Scotland International Rugby Player

Jamie Bhatti

I am delighted to become an ambassador for Cellular Fitness. The Cellular Fitness range is my go to supplement. A key benefit to me is that it is pure, natural and contains what my body needs to perform at its maximum and completely recover.

Ryan Innis – Charlton Athletic

Ryan Innis

Hydrate 78 and Hydrate 78 Night have been really good for myself. I feel I am more energised and hydrated to go into a session. I feel my sleep has also improved which overall helps with my repair and recovery. So far I’ve loved taking Hydrate 78 and I am excited to see how much of an impact it can have on me for the upcoming season.

Rachel Furness – Liverpool FC Women

Rachel Furness

MEET OUR AMBASSADORS

Homepage

DEMAND MORE

Enhance endurance, speed up recovery, support brain health and stop cramps.

Browse Products

Prevent dehydration, cramps, DOMS and headaches.

DEMAND FREEDOM

Browse Products

100% natural, zero sugar, zero additives - 78 electrolytes and ultra-pure ethyl esters for stand out cell fitness.

DEMAND DIFFERENT

Browse Products

OFFICIAL PARTNERS

We’re working with IMMAF to fight for better hydration for MMA athletes.

Learn More

OFFICIAL PARTNERS

Complete hydration for professional cornish cycling team Saint Piran.

Learn More

WHY US

Rethink Fitness. Demand More.

We refuse to accept average sports nutrition products and we don’t think you should either. We know your cells are the vital force that drive your performance and recovery. If your products aren’t getting them working properly, you’re limiting your potential. We’ve developed a complete protocol Cellular Fitness™, that supports every cell in your body throughout every part of your training and recovery. We don’t want you to push limits, we want you to transgress them.

Don’t accept less. Demand more.

HOW IT WORKS

BENEFITS UNLIKE ANY OTHER

BENEFITS UNLIKE ANY OTHER

HYDRATE

Natural electrolyte solutions containing all the 78 ionic electrolytes your cells require for complete hydration, supporting your performance, repair and recovery.

HYDRATE 78

Reduce lactic acid build-up, aids focus, increases stamina and prevents cramp & DOMs.

BUY NOW

MORE

HYDRATE 78 NIGHT

Supports cellular repair, enhances deep sleep, digestive health and immunity.

BUY NOW

MORE

ESSENTIAL FATS

100% natural ultra-pure plant-based Omega 3,5, 6 & 9 oil which helps protect your cells from oxidative stress whilst have anti-inflammatory benefits.

ESSENTIAL FATS

Enhance hydration and joint lubrication, supports muscle and bone function which having anti-inflammatory benefits.

BUY NOW

MORE

THE SCIENCE

The science of sports nutrition and hydration is complex. Our in-house nutritionists and scientists understand exactly how your cells affect performance and recovery. They work with international research teams to make sure our protocol really gets your cells working, for performance now, and protection for the future.

EXPLORE THE SCIENCE

THE SCIENCE

The science of sports nutrition and hydration is complex. Our in-house nutritionists and scientists understand exactly how your cells affect performance and recovery. They work with international research teams to make sure our protocol really gets your cells working, for performance now, and protection for the future.

EXPLORE THE SCIENCE

OUR AMBASSADORS

Overall, HYDRATE 78 is now my go to supplement, I find all the natural electrolytes that HYDRATE 78 provides improves my performance but also is a key component in allowing me to recover quicker between training sessions and matches – allowing me to perform at my best in every game I play.

Jamie Bhatti – Glasgow Warriors and Scotland International Rugby Player

Jamie Bhatti

I am delighted to become an ambassador for Cellular Fitness. The Cellular Fitness range is my go to supplement. A key benefit to me is that it is pure, natural and contains what my body needs to perform at its maximum and completely recover.

Ryan Innis – Charlton Athletic

Ryan Innis

Hydrate 78 and Hydrate 78 Night have been really good for myself. I feel I am more energised and hydrated to go into a session. I feel my sleep has also improved which overall helps with my repair and recovery. So far I’ve loved taking Hydrate 78 and I am excited to see how much of an impact it can have on me for the upcoming season.